THE ICE BUCKET CHALLENGE-SOOTHES THE SOUL

As many of you know my father-in-law died from ALS- Amyotrophic Lateral Sclerosis  40 years ago. It is a horrendous neurological condition that completely disables a person but one has one's faculties. The recent fun challenge that people are taking-pouring a bucket of ice water over their heads is fun. Then challenging someone else to do it too.  It is to bring awareness to ALS and then a donation is made to a local ALS Society. The media experts were analysing the current trend last night on TV. They were talking about marketing and how it has changed. Get over it! People do not want to be analysed. Something has touched people to do this because- well it feels good. Doesn't take much to do something that with the donation may make a difference in a person and family's lives.  I just find it very endearing that many people I know have taken the challenge. Even heard a neighbour last night challenging her brother before she had the water put over her head. With all the sad news and trouble spots of the world, the current phenomenon is uplifting and easy to do and fun! Love seeing the videos on Facebook. My son-in-law was challenged so he is going to take one for the team!! I had thought that my daughters and I could do it but Domi you are the family trooper!! Here's to the people suffering from this affliction and the families supporting them. Maybe with the surge of new donations, a researcher out there may come through with a breakthrough! We can always hope, can't we!!